- 5 Ways To Make Your Ecommerce Site Stand Out Without
- 5 Ways To Make Your Ecommerce Site Stand Out Without
- 5 Ways To Make Your Ecommerce Site Stand Out For A
During the early days of the internet, it really felt like every business had its own unique website. Everywhere you went – even if it was to different competitors offering the same basic service – there was a strong sense of identity there, and a sense of who you were dealing with as both an individual and an entity.
- Stand Out elsewhere. Standing out doesn’t just refer to your site’s design. It’s also important to make your site stand out across the web SEO and PPC. Search engine optimization (SEO) and pay-per-click (PPC) marketing are two ways to make your site stand out online. SEO is a long-term approach, in which you can increase the.
- Oct 30, 2018 The ecommerce competition may be fierce, but taking action to achieve this goal is what will make you stand out from the crowd. So, use these simple steps to help you develop a brand that solves problems and sells products, and your ecommerce business will sing success all across the web.
These days, much of that uniqueness is gone. The success of services like WordPress has left a number of sites looking almost identical in everything apart from logos. Many tell their readers to use WordPress for small business to get ahead! The focus on SEO rankings over actual content means even the written aspects of sites are in danger of becoming homogenized. So in a world where everyone has a website, everyone spends money on search engine rankings, and nobody seems to be able to shout louder than anyone else, we have one question. How are you supposed to stand out?
Make your website professional. The most successful websites not only look professional, but they are easy to navigate, user-friendly and super-fast to load. All of these elements are features of a well-designed professional website that will help your company stand out from the crowd. Fresh, new content will engage readers keep people coming back to your site. More than that, it tells them you’re still there. There are thousands of websites out there, still online, belonging to companies who have long since died. A customer landing on your website will want to see evidence that you’re still trading here and now.
We’ve done the research and the reading, and we’ve compiled some tips that could help you create an online brand that stands above the sea of beige. We’re not trying to reinvent the wheel here – just encouraging you to consider some of the things that appear to have been forgotten as time’s gone by.
Clarity Of Purpose
This should be obvious, but judging by the look and feel of many a market leading website, it really isn’t. Anybody who logs on to your website for the very first time should immediately understand exactly what service you offer. Sometimes, it feels like in the desire to have an attractive image in the header, along with warm, SEO friendly opening text full of big ideas and slogans, people forget to tell their audience why they’re there in the first place. Every image visible on the home page should make it explicitly clear what you do. The purpose of your business should be stated plainly in the first paragraph of text.
If you log on to a UK slots site, it’s immediately obvious you’re looking at an online casino. There’s no attempt to hide it, and there’s no confusing it for anything else. That’s the strength of impression you’re looking for. If you sell telephones, people should see a picture of a telephone. If you sell insurance, there should be the logos of prominent insurers there. If you sell mortgages, show the world a picture of a house that’s just been sold. Help your audience. Make the message clear.
Demonstrate The Personal Touch
It’s increasingly common for businesses to feature mini profiles of their senior staff on their websites. That’s a positive thing. Research strongly indicates that people like to know who they’re dealing with, and it’s important to have an “About Us” page that ticks all the right boxes. That might mean changing your understanding of what that page is really for.
Just listing your qualifications and industry experience doesn’t meet the mark anymore. That tells people what you’ve done, not who you are. Share a little information about who you are as a person. What kind of music do you like? Which sports teams do you follow? What do you do with your spare time? Also, the world has seen enough headshots of people in business professional dress suits. Everybody does that, which is a great reason for you to break the trend. Share something relaxes, personal, and fun. When it comes down to it, people don’t buy from firms, they buy from other people. Boost your chances of making a personal connection by helping potential customers get to know you. Canon mx310 driver for el capitan.
Make Use Of Video Content – And Appear In It
Have you noticed how many YouTube stars have crossed over into the mainstream recently? That’s because video is a great way of helping people to feel comfortable with you. They can see you, and hear you, and pick up on aspects of your personality. Like having a strong bio, this is a crucial element in changing the perception of your business as just another faceless entity in a sea of thousands. You are what makes your company unique. Sell yourself.
In addition, nobody likes to sit and read enormous blocks of text. People likely came to your site looking for something specific, and if they can’t find it in the first few moments, they’ll click away and land on one of your competitors instead. A one minute video explaining who you are, what you do, and why you’re great is much more valuable to you than two thousand words of text.
Don’t Let It Go Stale
We don’t have a precise figure for the number of business who pay big money to get a brand new website set up, and then leave it exactly as it is for the next several years, but it’s a lot. Nothing suggests that a business is stagnant like having a website that’s looked the same since the day it went online. Fresh, new content will engage readers keep people coming back to your site. More than that, it tells them you’re still there.
There are thousands of websites out there, still online, belonging to companies who have long since died. A customer landing on your website will want to see evidence that you’re still trading here and now. So have fresh, weekly blog content on topics relevant to your industry. Include a live Twitter feed. If appropriate, have a portfolio online showcasing your latest work and achievements. Post news from within your industry – and why not give your opinion on it, too? Your website should scream “We’re here, we’re fresh, and we’re relevant”.
Never, Ever Use Stock Images
We really can’t stress this enough. Nothing ruins a great first impression on a website like clicking through a few pages and finding wall-to-wall stock photos. In the modern world, everybody knows a stock photo when they see one, and it’s a massive turn off for customers. They just look so phony and staged, and they’re so obviously not representative of your staff, your office or your customers. But do you know what does? Your real staff, your real office, and your real customers!
If you have a happy customer, ask them if they’d mind sending in a picture and a testimonial. It will come across much better than a cliched, staged photo of a couple holding hands in the sunset or walking across a field. Your real life office might not look as sophisticated as a stock photo image of a beautiful, spacious New York office block, but guess what? Nobody’s does! Take pictures of your own office, with your own staff hard at work, and people will buy it as authentic.
If you take one clear message away from reading this piece – it’s this. Be you. Don’t be a cliched profile. Don’t be a stock photo. Don’t hide being walls of text or synthetic marketing. Be yourself and sell yourself. You are the one thing that your competitors aren’t, and can never be. If your website is plain, old, and full of text and stock photos, it’s time to make a change.
The growth of the ecommerce industry remains strong. In the U.S., the industry grew by 15.6 percent to $394.86 billion last year, with ecommerce comprising 42 percent of all retail growth. Consumers have also now shifted to mobile. Mobile ecommerce poses another set of challenges to success which leaves online merchants little choice but to continue adapting. Merchants must be able to leverage the new developments in ecommerce technologies in order to secure an advantage.
Related: 3 Major T's to Cross Before Starting Your Online Store
Ecommerce startups may find themselves in quite an interesting position. On one hand, they can readily implement cutting edge or mobile-first strategies since they don’t have any legacy issues to deal with. On the other, they also need to enhance their infrastructure with these new technologies. Barebones shopping cart sites and apps just don’t quite cut it anymore.
Here are six ways startups can make their stores stand out.
5 Ways To Make Your Ecommerce Site Stand Out Without
1. Marketing automation
Even with a good catalog of products, ecommerce startups can’t just expect customers to just turn up and buy. Successful ecommerce efforts are always aided by strong marketing efforts. Ecommerce marketing helps to attract and convert customers, upsell and cross-sell, and generate repeat sales.
Due to the volume of customers companies have to reach, doing marketing tasks such as sending newsletters and following up on abandoned carts can be a tedious process. Marketing automation can be used to streamline these tasks. Automation services can be configured to send out customized offers or newsletters via email or as push notifications on mobile. These can even be sent out at an optimal time based on a user's past behavior so that messages land at the top of their inboxes. Moreover, effective timing can lead to increased email response times. Reminders can also be triggered if customers leave items in the online shopping carts.
Related: The Small Business Owner's Guide to Choosing the Right Ecommerce Platform
2. Advanced analytics
Gone are the days when analytics meant simply tracking a website’s daily visits and how long each visit lasted. For ecommerce, advanced analytics offers means to accurately track each customer’s journey. Trackers can now determine traffic sources and gather data on each click made in the store. These data can be compiled and analyzed in order to generate insights on customer behavior and product and site performance.
Analytics tools can be configured to sync data from multiple sources and trigger actions such as notifications. These can even be integrated with automated marketing services as part of rule-based campaigns. Analytics could also be used to track internal team’s performance to see how quickly orders get fulfilled. Timely decisions and changes can then be made while being guided by solid evidence. Customers, especially loyal ones, could tell if improvements are being done to enhance their experience.
3. Personalization
Customers love being flattered and one way to do this is by offering a personalized experience. Among the simple ways of implementing personalization are automatically changing language and currency settings based on geolocation data and launching push notifications reminding customers of the items they browsed.
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Customer data can be utilized to further improve their experience. Developments in machine learning are ushering in hyper-personalization in ecommerce. We are already seeing glimpses of this when store apps would display a targeted selection of products based on recently viewed items. Thirty-five percent of Amazon’s sales come from such recommendations. The combination of analytics and machine learning enables targeted messages and actions based on a customer’s historical information. Soon, machine learning may even be able to anticipate and predict purchases based on buying histories, trends and seasons.
4. Chatbots
Chatbots are an exciting development in ecommerce. Kehlani sweet savage album download torrent download. Dubbed conversational commerce, messaging apps are now being used to enable ecommerce. One example is Uber’s integration with Facebook Messenger which allowed users to book rides within the chat window. Voice activated home devices like the Amazon Echo can be used to check user’s Capital One account balances and even order pizza from Domino’s.
Future developments would enable users to browse and compare products and even directly place orders within the chat app. Facebook is heavily investing in its Messenger developer platform to enable more partnerships and integrations. Subway has recently unveiled its Messenger bot to enable sandwich orders, and Wells Fargo looks to follow Capital One in allowing customers to access account information through Messenger. Startups could do well investigating how they can make an early splash in using chatbots for ecommerce.
5 Ways To Make Your Ecommerce Site Stand Out Without
5. Customer support 2.0
Among the pitfalls of doing business online is poor customer service. Digital channels do take away much of the human element of doing business so it is important to put up systems that would allow merchants to connect with customers. Customer support often came in the form of chat widgets and email and messaging systems which allow customers to interact with live agents.
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The problem with this is that it can sometimes take a while, especially if the support team is encountering a large volume of transactions. However, being too pushy by bombarding users with messages can turn them off. One way to supercharge customer support is by carefully engineering the points at which these messages come up. Platforms like Giosg can be set to enable live chat to pop up just as a customer abandons the cart. This allows a live agent to address any concerns buyers may have in order to close the sale.
6. Fraud protection
A growing concern among merchants is fraud. Fraudsters often target ecommerce services to “launder” money by using stolen credit card details to purchase both physical and digital goods. Due to the chargeback system, real owners of the credit card gain a level of protection. Unfortunately, it’s the merchant that has to deal with the loss.
Implementing fraud protection has been gaining traction. But, for some, verifying orders has been a manual process. There are times where legitimate transactions get flagged or denied. While this could be simply a prudent move on the part of the merchant, these can ultimately result in lost customers. Availing of fraud protection services can help automate this process, and using their advanced algorithms, filter out fraudulent purchases while ensuring real purchases get fulfilled.
Providing superior customer experience
5 Ways To Make Your Ecommerce Site Stand Out For A
Everything considered, what this all boils down to is providing superior customer experience. Ecommerce startups should understand that the industry has become more competitive. These new technologies could be a difference maker but only if used strategically. There’s little point in packing all these features if they aren’t configured to work towards making the whole experience unique, smooth and hassle-free for customers.